query: literary magazine journal branding ideas

Don't bother with fresh, new, innovative ideas. That would be weird and different and nobody is comfortable with wierd and different -- especially the people who claim to be all about weird and different.

Don't try too hard, else what people will notice is that you're trying too hard.

Instead take a good idea that already exists, pervert it, really twist it and act like you invented it.

Example: steal your neighbor's cows, dress them in funny clothes and curly wigs, write your name on their underwear and wah-lah, that cattle is yours!